Land O'Lakes Farm Bowl

An innovative leader in modern agriculture, Land O’Lakes, Inc. set out to use the excitement of Super Bowl week to challenge antiquated perceptions and engage young leaders with the skills of modern farming. NFL players and actual Land O’Lakes farmers teamed up for the Land O’Lakes Farm Bowl—a series of farm-themed challenges that helped demonstrate the skill, determination and grit required to succeed as a farmer today. From client management to creative to staffing, GMR was the experiential partner responsible for bringing the Land O’Lakes Farm Bowl to life.