Cailler Pop-Up Stores

Cailler chocolate has been produced in the foothills of the Swiss Alps for centuries. A familiar and well-loved brand in Switzerland, the North American launch had to be something memorable and worthy of the brand’s respected reputation abroad. Nestle and Pierce created holiday pop-up stores in New York and San Francisco featuring an indulgent VR experience, personalized laser cut holiday card station and guided chocolate tasting bar. The experience also incorporated local flair—in New York, iconic window designer Simon Doonan created a show-stopping window piece and in San Francisco, sommelier Shelley Lindgren paired Cailler Chocolate with local wines.